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Rolls-Royce sales buck recession trend

Monday 9th January 2012

The UK economy may be suffering from the economic downturn - but not so one of the country's most famous and exclusive brands.

Sales of Rolls-Royce Motor Cars - now owned by BMW - surged 31% in 2011 to 3538 cars.

That figure is the highest number of vehicles sold any year in the company's history, which stretches back more than a century.

Growth was less than the astonishing 150% recorded in 2010 but no less a phenomenal achievement considering the global economic pressures.

Its new £165,000 Ghost model is key to the marque's current succes and a major driving force behind its sales growth.

Chief executive Torsten Muller-Otvos said: "We had an outstanding year in 2011 and we should take a moment to reflect on this Great British success story."

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Mike Jones





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