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easyProperty goes crowdfunding ahead of next week’s launch

Wednesday 10th September 2014

Less than a week before launching, easyProperty, the new online estate agent from easyJet founder Sir Stelios Haji-Ioannou and property entrepreneur Rob Ellice, has announced a crowdfunding campaign on Crowdcube.
The firm has said that it is giving the general public - including landlords – the chance to become stakeholders in the easyProperty business. 
The minimum investment is set at £500. And, for landlords with a listing on easyProperty, an investment of £1000 or more will secure them a complimentary two month listing on main property portals Rightmove, Zoopla & Primelocation. 
easyProperty has set a new investment target of £7.5m and the Crowdcube proceeds are expected to contribute £1m. Chrystal Capital Partners is also embarking on an investment drive on behalf of the online estate agency, and will seek funding from its base of family offices and larger funds. 
The investment drive follows previous fundraising in early 2014, and is said to be supporting the firm’s move into the sales market next year (It is initially launching as lettings only on 15th September).
“Our first round of fundraising in February was incredibly successful and we expect this second round to be equally so. This funding is key to further development of our platform and expansion of our service offering, so it’s great to see the level of interest on crowdcube has been so high already,” commented easyProperty CEO Robert Ellice. 
easyProperty’s crowdfunding effort comes after another online estate agency, Purplebricks, received an investment of £7m from well-know fund manager Neil Woodford last month.

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