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AXA aiming to making investing easier with new product range

Thursday 25th September 2014

AXA Wealth has today launched a new range of investment options aiming to make investing easier for advisers and investors.
Named Intelligent Investment Choices, the products will offer advisers a choice of fund ranges to serve the different investment needs of their clients.
There will be three approaches as part of the new proposition:
 - Access to a range of active, passive and blended risk-rated multi-manager funds from in-house investment specialists, Architas
- The researched fund range, which includes Showcase Funds, and will feature around 80 carefully selected active and passive funds from a wide range of external fund managers
- The wide fund list which will provide access to the broad world of investments. Within this is the AXA Fund Collection that offers clients a range of single and multi-asset funds from within the AXA Group, many of which are available at an exclusive discounted rate.
“Having conducted extensive research into what advisers want from an investment solution, we are launching Intelligent Investment Choices to support them in dealing with their clients to help them build a better future for them and their families,” says Mike Kellard, AXA Wealth CEO. “It is our job to listen to advisers and deliver something that cuts through the noise and simplifies the investment process they use for their customers.” 

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